The Flash has been a catastrophe for DC and Warner Bros. The Ezra Miller-led superhero movie is securing a report as one of many largest field workplace flops within the enterprise. There are lots of elements that led us to that time, however Warner Bros. makes an attempt to get any cash out of the movie earlier than the DC cinematic universe reboots as soon as extra have reached a brand new low: the blockchain.
Warner Bros. Digital Collectibles, the corporate’s official NFT/Web3 department, posted right now that it’s rolling out The Flash Web3 Film Expertise, which is the primary “new” film to be launched on WB’s blockchain nonsense service after it launched related “experiences’’ for older movies like The Lord of the Rings: The Fellowship of the Ring and the 1978 Superman movie. The restricted version Flash expertise contains bizarre interactive environments you may swipe round in your telephone primarily based on places from the film, in addition to digital collectibles like playing cards and fashions. Packaged into the entire deal is a digital copy of the movie, entry to bonus options, and all the conventional shit you’d count on from shopping for a film by means of a digital service.
None of these items are inherently objectionable, however when it’s all tied right into a manufactured shortage primarily based on a market that has already come and gone, it reeks of desperation to get any return on a film that has bombed within the typical markets.
There are lots of causes for The Flash taking a nosedive. On prime of Miller’s frequent controversies and precise crimes, DC has already introduced it’s rebooting its movie universe once more below The Suicide Squad developer James Gunn, and remains to be releasing a film in a defunct continuity. It additionally sounds just like the film is simply not that spectacular, and followers have had a fairly good live-action Flash sequence for nearly a decade. I believe we’re simply good on the scarlet speedster today, and given the whole lot else, folks simply didn’t present up. And I’d be very, very shocked if a Web3 expertise adjustments that.